ABOUT US.

We Are Not Your Father’s CPA Firm.

We detest filling out needless forms; despise accounting gimmickry and abhor procedures for the sake of procedures.  Computers are great but they have a limit; often, a pencil, an eraser and a little common sense are better. We believe that you need to spend only enough time on bookkeeping to (1) follow the laws you choose to follow and (2) gather the information you need to run your business; anything more is a waste of your time and money. Some accountants disagree with our views; but, many of them have never owned their own business. It’s your money; you should decide how to spend it. 

We’ve paid our dues, learned our lessons and we can help you.  What else were you looking for?

 

“Once you decide that you are not going to do something right, you should do it in the quickest, and dirtiest, way possible.  Because you are never going to know just how far off you are.”

An unnamed CFO from Applied Materials
Circa 1984.
(He was really quite talented. Really, he was.)

Sound advice, 25 years ago. But in today’s world it just doesn’t cut it.   For many people in business, tired clichés have become a cover up for poor work. Your customers work hard; you have an obligation to do the same.

“When it comes to defending your client, there is only one answer: ‘ Your client is always right.’ ”

Frank Swan, Esq., Arthur Young & Co., Los Angeles, CA
Circa 1976.

“Everything is negotiable.”

James C. Morgan, CEO, Applied Materials, Santa Clara, CA
Circa 1983

“If it takes you more than one page to explain something in writing, you don’t know what you are talking about.”

James Bagley, COO, Assistant Chairman, Applied Materials, Santa Clara, CA
Circa 1985.

“If you can’t pay your people right, you can’t do anything right.”

Sid Williams, Controller, Eastman Christensen Company, Salt Lake City, UT
Circa 1989.

Its been a long way and well worth it.  We’ve been fortunate to have had the opportunity to work with some very talented folks — people who have helped shape our values; and, to those people we say, “Thank you.”

No mistakes • No surprises • No bull

Dan Terzian  holds a Master’s Degree in Business Taxation from the University of Southern California in Los Angeles and is a California CPA.  He has over 30 years of experience in public accounting and private industry.